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Sally-Ann O'Dowd

Velocitize Contributor

About The Author

Sally-Ann O’Dowd is a Fort Lauderdale, Fla.-based freelance journalist and communications executive with 20 years of international public relations and advertising experience, including seven years running PR for Publicis Groupe agencies in Chicago and Paris. Through her new company, Sally On Media, she provides branding, marketing and editorial services to small- and mid-sized businesses. Her two e-zines—"Creativity Is Risky: Free Speech in a Charlie Hebdo World" and "Creativity Is Contagious: Brands and Culture for the Common Good"—serve as prototypes for immersive and interactive branded content. O'Dowd earned her MSJ from the Medill School of Journalism at Northwestern University.

Contributor Since

January 2018

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Recent Articles

World of Work Velocitize

The World of Work: Business Goes Remote

Sally-Ann O'DowdDecember 29, 2020

The Rise of Filipino Virtual Assistants as Business Goes Remote Dave Davies, CEO of Beanstalk Internet Marketing, doesn’t usually hire …

Should We Pay for Twitter? Not Everyone Agrees with Scott Galloway.

Sally-Ann O'DowdDecember 10, 2020

Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should …

Making Waves with Eco-Friendly Marketing

Sally-Ann O'DowdDecember 1, 2020

4ocean’s digital leads share the inside scoop on building a purpose-before-profit company.  Between Thanksgiving and New Year’s Day, Americans will …

The Future of Shopping Is Live

Sally-Ann O'DowdNovember 19, 2020

The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is …

Voting for News and the Brands That Advertise There

Sally-Ann O'DowdNovember 3, 2020

On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy  Is the media angelic?  Far from …

From Boardroom to Newsroom: Organizations Turn to Journalism

Sally-Ann O'DowdNovember 2, 2020

When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free.  “Music is …

Digital Democracy: We Can Do This

Sally-Ann O'DowdOctober 22, 2020

This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …

It Can Happen Here: Free Speech on Trial

Sally-Ann O'DowdOctober 8, 2020

Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the …

Featured

Safe, Sane and Healthy: Ethical Video Advertising

Sally-Ann O'DowdOctober 2, 2020

Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 …

Every Vote Counts

Sally-Ann O'DowdSeptember 22, 2020

Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. …

What do Rob Lowe, Oprah and Charlamagne Tha God Have in Common?

Sally-Ann O'DowdSeptember 16, 2020

Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s …

Featured

A Very Modern Production

Sally-Ann O'DowdSeptember 10, 2020

“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …

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