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Tom Shapiro

Velocitize Contributor

About The Author

Tom Shapiro is CEO of Stratabeat, a B2B branding, web design, and marketing agency for middle market companies. Shapiro’s thoughts have been published widely, including Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro’s book Rethink Your Marketing is available on Amazon. Visit Stratabeat at https://stratabeat.com.

Contributor Since

March 2017

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Recent Articles

Using Your Website to Drive Innovation for Your Brand

Tom ShapiroJune 27, 2019

Your website serves a variety of roles. If you’ve done your marketing properly to drive innovation for your brand, your …

Rethink Your Marketing, Engage the Subconscious

Tom ShapiroJuly 6, 2018

The following is an excerpt from Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth (Stratabeat, 2017) by Tom Shapiro. …

Neuromarketing and AI, a powerful connection

Tom ShapiroNovember 21, 2017

It’s no wonder why neuromarketing has gained in popularity among marketers in recent years; Harvard Business School Professor Emeritus Gerald …

Rethink Your Marketing to Unleash Growth

Tom ShapiroAugust 23, 2017

When your revenue has hit a plateau and you’re feeling stuck, think laterally in order to break through and unlock …

How to Report on SEO and UX to the C-Suite

Tom ShapiroApril 11, 2017

Digital marketers and user experience (UX) pros love data and metrics. Many are true data junkies. Websites and performance marketing …

The ROI of Investing in SEO and UX

Tom ShapiroMarch 31, 2017

Companies want to achieve ROI, but when it comes to SEO and UX, brands often look at the wrong metrics. …

How Site Speed Impacts Your SEO and UX

Tom ShapiroMarch 27, 2017

Speed matters! More specifically, website speed matters to your business. Sites that load quickly perform better across a range of …

How Ignoring UX Can Destroy Your SEO Results

Tom ShapiroMarch 17, 2017

Imagine investing time, money, and resources in search engine optimization (SEO). Online competitive intelligence. Technical SEO. Mobile usability. Keyword research. …

SEO and UX is the PB&J of web marketing

Tom ShapiroMarch 10, 2017

Some things just go well together. Salt and pepper. Steak and eggs. Wine and cheese. And of course, peanut butter …

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