Tom Shapiro is CEO of Stratabeat, a B2B branding, web design, and marketing agency for middle market companies. Shapiro’s thoughts have been published widely, including Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro’s book Rethink Your Marketing is available on Amazon. Visit Stratabeat at https://stratabeat.com.
Imagine investing time, money, and resources in search engine optimization (SEO). Online competitive intelligence. Technical SEO. Mobile usability. Keyword research. …