Co-Creator of StackExchange, Jeff Atwood, on Building Engaging Communities Jono BaconMay 26, 2017In technology circles, Jeff Atwood is one of the most well respected engineers of our time. He is the co-creator …
Avnet’s CMO on “the Largest Company You’ve Never Heard of” Mercedes CardonaMay 12, 2017Kevin Sellers joined Avnet as the electronics company’s first CMO in nearly a century, charged with creating a new identity …
How to Build Award-Winning Digital Experiences: Lessons from a Webby Awards Judge Isabel KantorMay 3, 2017With a growing number of online tools and software, it’s never been easier to create dynamic digital experiences. At the …
Q&A with Intuit CMO Lucas Watson: Technology Makes Intuit Marketing Less Taxing Mercedes CardonaApril 17, 2017As U.S. Tax deadline April 18 approaches, Intuit software is bound to get a workout. The maker of QuickBooks and TurboTax …
How Red Hat Is Shining a Light on Open Source Projects You’d Never Imagine Lee PriceApril 3, 2017How often do you hear “open source” and “passion” in the same sentence? Leigh Day is vice president of marketing …
Interview with Ogilvy’s Peter Nellius on Open Source Marie DodsonMarch 29, 2017Open source bridges the gap between the creative and technical. It exceeds technology demands by cutting costs and accelerating time …
Exploring the State of Social Media: Q&A with CMO of Hootsuite Mercedes CardonaMarch 16, 2017Social media activity has become a must-have part of any marketing plan, but even the most well-developed marketing department struggles …
Using the Hidden Blueprint Behind Humans To Improve Your Marketing Strategy Jono BaconFebruary 24, 2017There is interesting misconception in the world that we humans are rational. You know the drill: we believe that we …
Open Source Software Benefits Far Outweigh Risks: Interview With VP of Security Strategy at Black Duck Software Marie DodsonFebruary 2, 2017Open source software (OSS) provides overwhelming benefits to digital technologists, developers, and marketers today, providing them with a faster, more …
The Analytical Creative: Q&A with Adele Sweetwood, SVP-global marketing, SAS Mercedes CardonaJanuary 27, 2017Adele Sweetwood has been on the frontlines of transforming marketing from a group that reacts to product launches to a …
Greenpeace To Use WordPress To Deliver More Customized Content Experience Marie DodsonDecember 15, 2016Environmental non-governmental organization (NGO) Greenpeace is at the forefront when it comes to driving environmental change. With offices in more …
Lyft’s CMO Addresses The Disruption Challenge Mercedes CardonaNovember 1, 2016Ridesharing services have transformed the transportation structure in major cities from coast to coast, with Uber and Lyft engaged in …