Black Lives Matter, the global movement for racial equality, has recently been nominated for the 2021 Nobel Peace Prize. According …
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Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …
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10 Brilliant 2020 Holiday Ads
Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
We developed an aversion to paying for something that we thought we could do ourselves, that we could figure out …
You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …
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The Future of Shopping Is Live
Covid-19 massively accelerated the direct brand economy. There is no turning back, says the IAB. CBS This Morning Anchor Gayle …
If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s …
We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder …
Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none …