Last fall when we posted my take on user generated content, we noted that UGC goes beyond guest blogs. The …
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Recent Articles
For every consumer who’s ever yelled into their cellphone—or at their cellphone—carriers are holding up the promise of better days. …
A crowded marketplace and busy lives are pushing user experience to the forefront with time-poor consumers, said Chris McHugh, CEO …
The user experience validates the consumer for a brand, said Oonie Chase, executive creative director of design agency frog. “It’s …
Marketers are beginning to see the advantages of a design thinking, said Dominic Zammit, head of digital at Conran Design …
Technology is changing search, from voice response to artificial intelligence, but brands still need to focus on the basics of …
Consumers pose one of the key challenges to marketers wanting to produce the best consumer experience. Several new research studies …
Seamless and frictionless experiences are becoming table stakes for any brand that wants to engage consumers, but to really shine, …
A good customer experience is a top priority for consumers, and they will pay extra for it, yet more than …