FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024
B2B Podcasts Hit Their Marketing Groove Sally-Ann O'DowdApril 19, 2019Executives from two U.K. advertising companies were recently discussing concerns such as ad fraud, viewability and brand safety. “How can …
Emerson CMO Kathy Button Bell tells how to build marketing from scratch Mercedes CardonaFebruary 25, 2019When Kathy Button Bell became chief marketing officer at Emerson in 1999, she wasn’t just the first CMO at the …
Jean English, CMO of NetApp, Writing a New Story Mercedes CardonaFebruary 15, 2019When Jean English joined NetApp in 2016, she was set to “write a new story” for the tech company. She …
Slack’s Kelly Watkins on Marketing IRL: Enterprise and End User, Too Mercedes CardonaAugust 17, 2018Slack is not living up to its name. The workplace-messaging company has made several acquisitions this year, and just recently …
Velocitize Talks: Eric Dean of Whereoware, on omnichannel personalization Velocitize staffAugust 3, 2018Merging physical and online experiences in enterprise marketing is a learning process where sales professionals need to maintain a conversation …
ANA B2B Marketing Conference: Let’s get personal Mercedes CardonaJune 8, 2018Courage to try new things, decisiveness to execute and a strong focus on brands will help enterprise marketers navigate a …
Penske keeps on trucking digitally, says its marketing chief Mercedes CardonaDecember 8, 2017Artificial intelligence and the Internet of Things are not the first thoughts that come to mind when thinking of the …
Like a good sales pro, enterprise content must get personal Velocitize staffOctober 20, 2017The consumer segment has led in personalizing online experiences, following the lead of retailers such as Amazon. It’s easier to …