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Eileen SmithMarch 29, 2024

Recent Articles

B2B Podcasts Hit Their Marketing Groove

Sally-Ann O'DowdApril 19, 2019

Executives from two U.K. advertising companies were recently discussing concerns such as ad fraud, viewability and brand safety.  “How can …

Emerson CMO Kathy Button Bell tells how to build marketing from scratch

Mercedes CardonaFebruary 25, 2019

When Kathy Button Bell became chief marketing officer at Emerson in 1999, she wasn’t just the first CMO at the …

Jean English, CMO of NetApp, Writing a New Story           

Mercedes CardonaFebruary 15, 2019

When Jean English joined NetApp in 2016, she was set to “write a new story” for the tech company. She …

Slack’s Kelly Watkins on Marketing IRL: Enterprise and End User, Too

Mercedes CardonaAugust 17, 2018

Slack is not living up to its name. The workplace-messaging company has made several acquisitions this year, and just recently …

Velocitize Talks: Eric Dean of Whereoware, on omnichannel personalization

Velocitize staffAugust 3, 2018

Merging physical and online experiences in enterprise marketing is a learning process where sales professionals need to maintain a conversation …

ANA B2B Marketing Conference: Let’s get personal

Mercedes CardonaJune 8, 2018

Courage to try new things, decisiveness to execute and a strong focus on brands will help enterprise marketers navigate a …

Penske keeps on trucking digitally, says its marketing chief

Mercedes CardonaDecember 8, 2017

Artificial intelligence and the Internet of Things are not the first thoughts that come to mind when thinking of the …

Like a good sales pro, enterprise content must get personal

Velocitize staffOctober 20, 2017

The consumer segment has led in personalizing online experiences, following the lead of retailers such as Amazon. It’s easier to …

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