As one would imagine, Mark Zuckerberg has a very popular Facebook page, with over 79 million followers. But a chief …
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On a fashionable corner of New York’s Meatpacking district, an experiment in buzz marketing is taking shape. PepsiCo’s Kola House, …
When Johnson Controls began a transformation from a 130-year-old maker of thermostats to a global industrial company, it found it …
At this year’s Digital Content NewFronts, the digital media’s annual presentation to advertisers, the leaders of BuzzFeed, a trendsetter in …