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Influencer Marketing 101

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Influencer Marketing 101: It’s Time for a CEO Blog

Mercedes CardonaOctober 28, 2016

This article was updated in February 2022. As one would imagine, Mark Zuckerberg has a very popular Facebook page, with …

Buzz Marketing 101: Everyone’s an Influencer

Mercedes CardonaOctober 25, 2016

This article was updated in February 2022. On a fashionable corner of New York’s Meatpacking district, an experiment in buzz …

Influencer Marketing 101: Hiring from Within

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When Johnson Controls began a transformation from a 130-year-old maker of thermostats to a global industrial company, it found it …

Influencer Marketing 101: Incentivize Influencers, from Fans to Friends

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This article was updated in February 2022. At this year’s Digital Content NewFronts, the digital media’s annual presentation to advertisers, …

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