Moving your business into new cultural markets is never easy. If your target audience happens to have a different language …
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Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing …
One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience …
As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and …
Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, independent marketing agency. The Hispanic market has …
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A Very Modern Production
This is the third story in a series about how the pandemic is changing advertising. The first focused on Leo …
Digital marketing, like every other industry, continues to evolve with the invention of new technologies. It’s necessary to keep up …
Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …
‘Transparency’ and ‘trust’ are buzzwords in marketing. Although there are dissenting opinions regarding their effectiveness, it remains true that openness …