Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, independent marketing agency. The Hispanic market has …
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A Very Modern Production
This is the third story in a series about how the pandemic is changing advertising. The first focused on Leo …
Digital marketing, like every other industry, continues to evolve with the invention of new technologies. It’s necessary to keep up …
Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …
‘Transparency’ and ‘trust’ are buzzwords in marketing. Although there are dissenting opinions regarding their effectiveness, it remains true that openness …
Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …
As of May 14, over 36 million people in the U.S. have filed for unemployment. And the number has consistently …
The quality of your brand plays a pivotal role in the success of your (or your client’s) business. However, when …
Human beings can think for themselves and give others ideas that they will respond to, regardless of what the data …