During the latest South by Southwest festival, Velocitize Talks spoke to a number of speakers in the interactive conference sessions …
purpose
Recent Articles
Update: Mike Conlow is now Director of Network Strategy at Cloudflare. Social media platforms and content makers need to step …
As U.S. voters headed to the polls in a divisive election, executives from top marketers took a hard stance against …
The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …
Enterprise marketing is increasingly borrowing practices from the consumer space, especially in the digital channels. Technology companies have been leaders …
After two decades of multicultural awareness and female empowerment discussions, marketing still has a way to go regarding diversity. But …
It can be as simple as delivering a hot pizza, but brand purpose is a cornerstone of brands, said Tasha …
The evolution of the agency model does not mean marketing all things to all people, said Tom Schonder, CMO of …
In healthcare terms, a red nose is usually a bad sign, but Walgreens has turned it into a fundraising tool …
I think a lot of brands are wondering what to do in this new kind of ecosystem with Amazon and, …
In today’s hyper-aware world, companies need to assess the inherent negatives in their business models and address them through innovation. …
Social media has the potential to do good, despite concerns over fake news and online bullying, said Anastasia Goodstein, senior …