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S&P TV and Radio Summit tackles digital disruption in broadcast media Mercedes CardonaJune 15, 2018The upcoming mid-term elections in the U.S. will give a shot in the arm to local radio and television stations, …
Brand Safety and the End of TV star in NewFronts Mercedes CardonaMay 7, 2018In a post-truth, post-media environment “everything is on the table” when it comes to engaging consumers, whether it is new …
Philadelphia and Tide win the Super Bowl, emotion and causes rule Mercedes CardonaFebruary 5, 2018The broadcast of Super Bowl LII could have easily been called The Meta Bowl for all the self-referential advertising that …
Super Bowl LII ads: Stars, causes and tie-ins Velocitize staffJanuary 31, 2018The early line on Super Bowl LII (other than the Patriots’ quarterback having perfect hair under his helmet) is that …