With the digital landscape evolving every day, marketers have more than just social media to keep up with. More businesses …
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One thing I really do like is getting back and connecting to the consumer and creating that personal story of …
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Velocitize Talks: Jameson Proctor of Athletics on the Customer Experience and Brand Journalism
If you actually listen early on and understand what the user needs, then you have a clearer sense of the …
Engaging more with your audience and listening to what they want can actually allow you to either change your purpose …
Really, what’s happening is this has become a very complicated interaction between the end user and the journey they are …
Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in …
Long gone are the days, unfortunately, of those like big campaigns, the big ad campaigns, and then that’s all you …
When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if …
Last fall when we posted my take on user generated content, we noted that UGC goes beyond guest blogs. The …