Camilla Cooke is the Co-Founder and CMO of Xinja, an independent and 100% digital bank designed entirely for mobile. Cooke’s diverse experiences in the advertising world, ranging from working with global brands to nonprofits, prepared her for her role as CMO at one of Australia’s newest neobanks, where purpose and technology collide. Xinja makes banking easy and enjoyable by allowing customers to make better money decisions with a sense of security and satisfaction.
In this episode of Velocitize Talks, Cooke shares her insights on the power of digital banking, creating win-win customer-company relationships, and the importance of purpose-driven branding.
The art of crowdfunding (1:59)
“We are a bank built with our customers and in their interests… [Through crowdfunding] we have mobilized about two and a half thousand people out there with skin in the game. They have an interest in Xinja doing well. So they support us at every step.”
Importance of purpose-driven marketing (6:03)
“I think [companies] need to engage in things that have a positive social impact. Millennials are getting choosier and choosier about the brands they buy or choose to engage with.”
Realigning banking with customers’ needs (6:42)
“There is plenty of money to be made in banking, particularly with new technology. Therefore, you can run a very profitable business without exploiting your customers. You can treat your customers very well and do very well yourself.”
Impact of the General Data Protection Regulation (GDPR) in Australia (10:36)
“What we are seeing is a shift away from corporate controlling data to the consumer controlling their data, and the consumer expecting the corporate only to use that data if it benefits the consumer.”
The Xinja blog about banking and the importance of making banking accessible (12:31)
“What’s been so wrong with banking for so long is they’ve given us cold, grey, indecipherable ledger to manage the most culturally nuanced and emotionally charged area of our lives… So we want to open up the conversation because we think that attitude and mindset have a massive impact on people’s financial well-being.”