Where you find joy in what you do is where you will have the most amount of impact.
Richard Coope is the Founder and Managing Director of Brightful, a change agency providing brand, digital and culture services to B2B companies. Coope and Brightful have worked with such recognizable brands as Shell, GSK, Coca-Cola HBC, Vodafone, Clarksons, Maritech and IBM.
In this episode of Velocitize Talks, Coope talks about inspiring the next generation of digital talent and using technology to create meaningful change.
Collective effort (0:25)
There are more and more great senior-level talented people who are less tied to traditional agencies and businesses, wanting a better work-life balance working from home. The consultancy practice of the future doesn’t have to be linked to a physical location.
After 22 years in digital communications and marketing, Coope identified a clear opportunity in the consulting industry. He created Brightful, a collective of highly experienced problem solvers who wanted to work on meaningful projects but didn’t necessarily want to be tied to a physical location or agency.
The structure of the collective is a roster of senior-level experts who can be hand picked for each project. Their innovative work hasn’t gone unnoticed. In his time, Coope has earned four Gold Digital Impact awards including Best Corporate Website in the World award for GSK.com by Bowen Craggs & Co. This year Coope was named a 2020 BIMA100 Champion For Change.
One of Brightful’s many award-winning campaigns was a collaboration with IBM on designing an app called Searchlight, powered by IBM Watson, to help find missing people faster in the UK.
Remote control (2:35)
The focus needs to be less on somebody being at a desk nine to five. You need to create a culture of high accountability so that nobody drops the ball.
As most of the world currently finds itself working from home, Coope stresses how important it is to embrace asynchronized working. His experience leading a remote team taught him that it is vital that leadership trust their teams—not by worrying about when the work gets done or how it gets done, but rather by the output and the outcome.
“The main leadership shift is realizing that the ease in which you had in a working environment is different, and you get a much more productive and efficient, deeper thinking workforce,” according to Coope.
Coope recently shared his insight on how to lead effective remote teams at a recent multi-channel pharma event.
Go with the flow (4:28)
Chase the joy in whatever you do. Your success is in your ability to get into your flow states, which is where you have innate strengths and superpowers in what you do.
Flow state means getting into a focused state of mind while losing track of time when deeply enmeshed in a project. It is not something that happens by accident; it is something you can proactively create, says productivity expert Jari Roomer. He states that most people associate flow state as being happy and happy as being relaxed, but that’s not necessarily true.
In a long-term study conducted by McKinsey concerning the meaning quotient of work, executives reported that they and their employees are in the zone, or flow state, at work less than 10 percent of the time. However when they were in the flow, they said they were five times more productive.
According to psychologist Mihaly Csikszentmihalyi, who coined the term, “the best moments in our lives are not the passive, receptive, relaxing times…the best moments usually occur if a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.”
There are going to be more goods and services that need to be sold online, and the paramount importance is to make the process of buying products or communicating online as frictionless as possible.
This year has seen the monumental rise of ecommerce due to the global pandemic, which means a company’s user experience, systems and integrations must be seamless. A recent Ernst & Young survey found that 42% of consumers say the way they shop will fundamentally change as a result of Covid-19.
Think Apple Pay embedded into your product pages. Crisp micro copy in the buying cycle of the sales funnel. Auto population of content during the entire process. These are all part of a frictionless UX Coope deems necessary going forward.
“In the next era, an epoch of digital experiences is less is more,” says Coope. “It’s about simply working as frictionlessly as possible.”
Book club (9:30)
They’ve written a brilliant book and their single purpose is they want to make work more fun. They’ve seen a correlation between joy and this idea of stripping away unnecessary complexity.
Joost Minnaar and Pim de Morree, the authors of Corporate Rebels, quit their corporate jobs and set out to visit the world’s most inspiring organizations. They found that today’s workplaces are badly broken “with 85% of employees disengaged, 23% feeling burned out, and 37% believing that their job makes no useful contribution to society.” In other words, “work as we know it today is simply not working.”
But after visiting and evaluating 100+ of the world’s most innovative organizations, they discovered how to make work rewarding, while boosting performance and success.
For more information on Brightful, check out their website and follow them on LinkedIn, Instagram and Twitter at @thisisbrightful. To stay up to date with Coope, follow him on LinkedIn and Twitter at @richardcoope.