As an e-commerce website owner, it can be difficult to answer visitor inquiries while performing other administrative tasks. Fortunately, Artificial Intelligence (AI) enables you to automate customer support, product recommendations, and much more. This technology can help create an interactive and efficient experience for customers without exhausting your resources.
In this post, we’ll discuss the benefits of using artificial intelligence in e-commerce. Then, we’ll show you how to implement it using three simple methods. Let’s get started!
An Introduction to Artificial Intelligence in E-Commerce
Managing an e-commerce website often requires human interaction, but many processes can be handled by artificial intelligence. Essentially, this is software that automates certain tasks, making it easier to run a business.
For instance, AI can be used to provide product recommendations based on a user’s previous purchases. It can also help you improve your customer support and offer a smooth User Experience (UX).
Additionally, when you use AI for targeted marketing, you can make sure that your products reach the right audience. Then, virtual assistants and chatbots can help guide customers through the buying process.
You can also use artificial intelligence to remind users that they have items in their carts. This can help reduce your cart abandonment rate and increase sales.
Ultimately, AI can streamline many management tasks. It can also help you reduce costs, improve your customers’ experience, and make your e-commerce website more efficient.
How to Use AI to Improve Your E-Commerce Customer Experience (3 Methods)
Since there are many forms of AI, you might not know how to implement it in your online store. We’ve compiled some simple methods to help you get started.
1. Add a Chatbot
One popular way to add AI to your e-commerce website is by installing a chatbot. This is a computer program that can simulate a conversation with your online customers:
A chatbot can provide helpful resources at any stage in the ordering process. You can use this software to provide answers to frequently asked questions. This can give your customers the support they need without having to contact you directly.
Here are some additional benefits of using a chatbot on your e-commerce site:
- It provides customer service even when you aren’t available.
- It enables you to offer multi-channel availability.
- You can use it to direct users to a specific page or product.
There are many tools you can use to add a chatbot to your site, including Botsify:
Botsify collects personalized information about your visitors so that it can recommend the right products to each user. Plus, it can remind customers that they left items in their cart without completing a purchase.
A chatbot can add an interactive, engaging element to your e-commerce site. However, it can also provide an extra layer of personalization and customer support.
2. Create a Conversational Form
When users open an online form, they might feel overwhelmed by all the fields they have to fill in. A conversational form displays one question at a time, providing a less stressful experience for visitors:
With a conversational form, users can submit an entry using just their keyboards. Visitors can simply type an answer, tab to the next question, and repeat the process until they finish the form.
This type of AI software can help you reduce form abandonment. Additionally, it can lead to more conversions.
3. Optimize Content for Voice Search
Voice search is a form of artificial intelligence that enables users to perform internet searches using voice commands. Google Voice, Alexa and Siri are popular voice assistants that use audio recognition to answer questions.
One way you can prepare your website for voice search is to use long-tail keywords. After accounting for spoken phrases or questions, you can start ranking higher in voice search results.
It’s also a good idea to include question trigger words like “what” or “how”:
You can also consider creating an FAQ page. This enables you to feature conversational questions on your website, which can target voice search users:
Along with standard searches, users can ask audible questions or make commands to discover your products. Therefore, by optimizing your content for voice search, you can increase brand awareness and drive more traffic to your site.
Artificial intelligence can be the key to improving the user experience of your e-commerce website. For instance, you can use a chatbot to answer customer queries and direct visitors to important web pages. You could also use conversational forms to generate leads and optimize your site for voice search.
Do you have any questions about using artificial intelligence in your e-commerce website? Let us know in the comments section below!
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