Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune …
customer experience
Recent Articles
One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience …
When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of …
Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one …
When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if …
Your customer’s the hero. And how do we tell a story that puts them at the center of the story? …
Artificial intelligence (AI) started as a concept decades ago. In the early days, only scientific researchers and maybe handfuls of …
Technology is changing search, from voice response to artificial intelligence, but brands still need to focus on the basics of …
Enterprise marketing is increasingly borrowing practices from the consumer space, especially in the digital channels. Technology companies have been leaders …