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Eileen Smith

WP Engine

About The Author

Eileen Smith is the editor of Velocitize. She has 20 years of experience in the field of digital media and communications as a writer, editor, blogger and social media manager. Eileen earned her Master’s degree in Journalism from the Medill School at Northwestern University. She enjoys talking about herself in the third person.

Contributor Since

June 2019

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Recent Articles

Velocitize Talks: Futurist and Author Brian Solis on Creativity and Lifescaling

Eileen SmithSeptember 8, 2020

This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was …

Born to Be Digital: Generation Influence

Eileen SmithJuly 30, 2020

What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …

Brands Recognize Juneteenth in the Wake of Black Lives Matter

Eileen SmithJune 22, 2020

Last Friday the country celebrated Juneteenth—a name derived from “June” and “nineteenth”—to honor the day in 1865 that slaves in …

Let’s Go make|SHIFT Happen #WPESummit

Eileen SmithJune 12, 2020

At this week’s WP Engine Summit/2020, select cast members of our new make|SHIFT documentary shared their personal experiences with Mary Ellen …

In the Tank with Robert Herjavec #WPESummit

Eileen SmithJune 11, 2020

Covid will force you to change. You have no choice. Change is really scary but what’s the alternative? You’re going …

Carl Agers of Hero Digital on Adapting to Covid-19 and Customer Expectations

Eileen SmithJune 5, 2020

Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one …

Brands Search for Meaning in Cultural Issues

Eileen SmithJune 1, 2020

Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ …

Velocitize Talks: Neil Patel on Advertising, SEO & Creativity

Eileen SmithApril 13, 2020

Google Home and Alexa are going to be crushing how much website traffic you get and people are just going …

Brands on Purpose: The New Information Age

Eileen SmithApril 10, 2020

In this era of information and misinformation, consumers are constantly looking for news, resources and brands they can trust. In …

Home Is Where the Everything Is

Eileen SmithMarch 30, 2020

I work from home, which is to say, I worked from home long before the COVID-19 quarantine upended our lives. …

Velocitize Talks: Marcus Wesson on Storytelling, Data and What Diversity Gives Us

Eileen SmithMarch 9, 2020

Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …

Velocitize Talks: Susan Hallam on the Customer Experience and Creativity

Eileen SmithFebruary 26, 2020

Your customer’s the hero. And how do we tell a story that puts them at the center of the story? …

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