There’s less of a website and there’s more of answers—Google Home, Alexa all those types of things—are going to be crushing how much website traffic you get and people are just going to be getting the answers.
Neil Patel is Co-founder of Neil Patel Digital, a performance marketing agency focused on creating innovative, adaptive and data-driven digital marketing plans. A top influencer in the field, Patel is also a New York Times bestselling author.
In this episode of Velocitize Talks, Patel shares his insights on growth hacking, omni-channel marketing and SEO.
Content and creative (1:23)
It comes down to who’s the most creative. If you’re super creative and you can think outside of the box, that’s where you’re going to have the edge over your competition.
Creativity is also good for business. Based on McKinsey’s Award Creativity Score in 2017, the most creative companies tended to score highest in financial performance. In fact, 67% had above-average organic revenue growth. Also, well-written content and blog posts reported strong results.
Ad lib (4:05)
Most companies are like Campbell Soup, like check out our new soup! Like like, like! Comment, comment, comment! Did it really generate a lot of sales for your new soup? Probably not.
In social media advertising, Patel estimates that around half of the money invested is completely wasted. He wrote a blog post outlining his data points and thoughts, including the utmost importance of SEO, social channels, and CRO (conversion rate optimization).
Search me (4:59)
It’s all about user metrics. If a site ranks number two on Google but gets way more clicks than the site that’s ranking above them, what is Google going to do? They’re going to put the number two site ahead of the number one.
Patel’s blog features a tool called Ubersuggest which provides you with instant information on your website concerning traffic, SEO rankings, top keywords, and more. For free.
Video first…and second…and third (9:03)
If that video isn’t adding value, if it’s not creating relevancy, you’re not going to do well. If that video’s from your competitor or someone else, you’re building their brand, you’re not building your own brand.
Find your voice
Google Home can literally connect to some ovens and they can even do things like, oh, you’re making a cake. Check out this recipe by Pillsbury, it’s rated a nine point nine out of ten by 6,321 people. Even your fridge. Oh, you’re out of milk now, have you ever thought about buying Organic Valley Milk? It tastes the same and it’s 12:3950% cheaper.
Obviously the way we search is changing. In 2013, around 66% of Google searches were conducted on desktop or laptop computers and 34% of searches were conducted on mobile devices. By the end of 2019, those numbers had flipped.
You get what you pay for (12:40)
The most eyeballs will win in the long run. It doesn’t matter what kind of business you’re in. So I’m a big believer that as long as it’s profitable to keep spending.
Society and the devices and the technology have made it where we go and try to do five or ten things at once.