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Mercedes Cardona

Editor, Velocitize

About The Author

Mercedes Cardona is a veteran journalist who has worked for media organizations including The Economist Group, The Gannett Co., Crain Communications and The Associated Press. Her writing has appeared in newspapers, websites and magazines worldwide including USA Today, Advertising Age, NBC.com, Essence, The Huffington Post, and many others.

Contributor Since

October 2016

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Recent Articles

Philadelphia and Tide win the Super Bowl, emotion and causes rule

Mercedes CardonaFebruary 5, 2018

The broadcast of Super Bowl LII could have easily been called The Meta Bowl for all the self-referential advertising that …

How to build a new media model

Mercedes CardonaFebruary 2, 2018

The meltdown of the last two decades has left the newspaper business decimated and many media companies struggling to reinvent …

The future retail experience is a group effort

Mercedes CardonaJanuary 29, 2018

Strolling the floor of the National Retail Federation’s Big Show last week, it was hard to tell if the convention …

LGBTQ marketing is not just for Pride Month, says Grindr’s CMO

Mercedes CardonaJanuary 19, 2018

Grindr wants to be known as more than a dating site for the gay community. Things have changed since the …

Marketers choose: “Retail Apocalypse” or “replatforming”

Mercedes CardonaJanuary 17, 2018

Reports of a retail apocalypse are greatly exaggerated, but “retail” will mean something different going forward than it has in …

Featured

Ready for some football? Super Bowl ads through the years

Mercedes CardonaJanuary 5, 2018

With the start of the new year, agencies and marketers have something big to look forward to: The Super Bowl …

2018 is the year of Blockchain

Mercedes CardonaDecember 28, 2017

If 2016 was the year of virtual reality and 2017 the year of artificial intelligence, 2018 is bound to be …

A foolish rush into 2018 marketing predictions

Mercedes CardonaDecember 27, 2017

After the social and political upheaval of 2017, only a fool would try to forecast what 2018 will bring, but …

Penske keeps on trucking digitally, says its marketing chief

Mercedes CardonaDecember 8, 2017

Artificial intelligence and the Internet of Things are not the first thoughts that come to mind when thinking of the …

How Harvard Law School’s Web Redesign Put Order in their Court

Mercedes CardonaNovember 28, 2017

Burdened with a difficult and outdated CMS, and a web site that was difficult to navigate, Harvard Law School began …

Alone or Together, IBM study says “Brand Belonging” pays off

Mercedes CardonaNovember 20, 2017

Marketers often say they want to create communities, evangelists and ambassadors for their brands, but consumers feel a “belonging deficit,” …

“Hug the machine,” don’t let AI hide in plain sight

Mercedes CardonaNovember 17, 2017

The promise of new technologies is still unfulfilled, but that doesn’t mean the industry should not prepare for the day …

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