The following is an excerpt from Ogilvy on Advertising in the Digital Age (Goodman Books, 2018), an update to David …
About The Author
Miles Young is non-executive chairman of Ogilvy & Mather. Young was the Chairman and CEO of the international advertising, marketing and public relations agency. He started his career at Lintas and Allen Brady & Marsh, before joining Ogilvy in 1982 and becoming CEO in 2008. In October 2016 he stepped down from this position and was installed as the Warden at New College, Oxford.