FeaturedHow Real Brands Are Using AI Tools in 2024 John HughesMarch 25, 2024Artificial Intelligence (AI) is everywhere these days. A lot of companies are using it to optimize their operations and boost …
How to Improve WordPress SEO with AI Tools John HughesNovember 14, 2023Search Engine Optimization (SEO) is one of the easiest ways to drive more traffic to your web pages. However, many …
FeaturedWe’re Only Human: Taking the Bias Out of AI Eileen SmithJuly 27, 2023These days it’s obvious that the more we leverage artifical intelligence (AI) technology, like ChatGPT, the smarter and seemingly more …
How to Perform a Full SEO Audit on Your Website John HughesMarch 7, 2023Search Engine Optimization (SEO) is essential if you want to get organic traffic to your website. The problem is, there’s …
How to Speed Up Your WordPress Website (5 Tips) John HughesFebruary 27, 2023Slow loading times can result in a low conversion rate. They could also have a negative impact on your search …
4 Free Tools to Optimize Your Online Store John HughesJanuary 17, 2023If you run a small business, fees can quickly add up. Although you’ll want to run marketing campaigns and optimize …
5 Things to Consider when Creating a Conversion Page on your Website Mikel BruceOctober 11, 2022Your website can serve a variety of purposes—from education to marketing to sales—and it can feel daunting to balance it …
Google Postpones the Cookieless Future. Again. Eileen SmithAugust 11, 2022This article was originally published in June 2021 and has been updated accordingly. Imagine a world without third-party cookies. A …
5 Ways to Increase E-Commerce Customer Retention John HughesAugust 8, 2022If you own an e-commerce store, you’ve probably made a lot of effort to acquire customers. This is why it …
Search Results: Analyzing Backlinks to Optimize SEO Elise JonesJuly 14, 2022When putting together a Search Engine Optimization (SEO) strategy, it is important to consider several factors like keywords, on-page v. …
How to Use E-Commerce Segmentation to Market to Customers John HughesMay 2, 2022When you own an online business, leveraging segmentation can help you market to your customers more effectively. However, creating this …
What Marketers Need to Know About Google Analytics 4 Elise JonesApril 21, 2022The next generation of Google Analytics will have a significant impact on your marketing metrics. Google Analytics 4 is the …