A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …
Influencer Marketing
Recent Articles
A teenage model who’s shared thousands of highly stylized photos over the last two years has recently been sharing her …
Influencer marketing is no longer an emerging marketing tactic, it’s now a fundamental channel for brands to connect with consumers. …
Content and influencer marketing are facing a challenge as they mature, said Ryan Pitylak, CEO of agency Unique Influence. The …
Advertising, promotions and PR are still parts of the “marketing toolbox,” but building experiences is central to building a community …
You can buy a $3 million Super Bowl spot to promote your brand, but you can achieve the same results, …
The consumer segment has led in personalizing online experiences, following the lead of retailers such as Amazon. It’s easier to …
This article was updated in February 2022. As one would imagine, Mark Zuckerberg has a very popular Facebook page, with …
When Johnson Controls began a transformation from a 130-year-old maker of thermostats to a global industrial company, it found it …
This article was updated in February 2022. At this year’s Digital Content NewFronts, the digital media’s annual presentation to advertisers, …