Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are …
Social Media Marketing
Recent Articles
As weeks turned into months (which felt like years) during Covid-19, businesses had to operate within a foreign environment of …
Social media plays a critical role in generating leads and building brand awareness. However, there’s also been growing concern around …
LinkedIn and lead generation
In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative …
The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …
As an online business, your digital ads have the potential to connect you with billions of people around the globe. …
Ideas lead to thoughts, thoughts lead to action and results, and that’s a cyclical process. James Banks is Founder and …
With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides …
As a proud member of Gen X (born between 1965 and 1980), I’ve felt repeatedly eclipsed by those Gen Z …
It’s no secret that social media sites can be effective places to launch ad campaigns. However, even seasoned pros may …
TikTok is one of the fastest-growing social media sites, but it’s not as familiar to marketers as older platforms like …