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Recent Articles

Creating Visual Content and Great Marketing Graphics

Elise JonesJuly 28, 2021

A picture is worth a thousand words, as the saying goes. But there are scientific facts to back up that …

How to Use Facebook Ads to Their Fullest Potential (4 Key Tips)

John HughesJuly 7, 2021

If you’ve tried Facebook ads in the past and had limited success, you may be tempted to give up on …

Is Twitter Blue Worth It?

Eileen SmithJune 21, 2021

I’ve been tweeting since 2007 and, given that Twitter was founded in 2006, I consider myself a pretty loyal user. …

Marketing Healthcare with Care: The Patient-Centric Experience

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If someone were to ask you which medical testing lab is your favorite, you’d probably have to take a moment …

Velocitize Talks: Liam Brennan of MediaCom on Data, E-Commerce and How to Stand Out

Eileen SmithMarch 1, 2021

If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …

Black Lives Matter: From a Single Hashtag to a Singular Movement

Eileen SmithFebruary 22, 2021

Black Lives Matter, the global movement for racial equality, has recently been nominated for the 2021 Nobel Peace Prize. According …

Velocitize Talks: Jared Mirsky of Wick & Mortar on the Art of Marketing and Cannabis Rebranding

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User experience and user interface need to be seamless. Technology exists to make our lives more simple. Jared Mirsky is …

How to Turn Blog Posts Into Impactful Tweets (In 3 Steps)

John HughesFebruary 8, 2021

Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in …

Information Overload: The Covid-19 Vaccine Goes Viral

Eileen SmithJanuary 26, 2021

It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social …

New Year’s Evolution: How Marketing Got Through 2020

Eileen SmithJanuary 7, 2021

2020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did …

A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands

Joey HeldDecember 17, 2020

One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …

Should We Pay for Twitter? Not Everyone Agrees with Scott Galloway.

Sally-Ann O'DowdDecember 10, 2020

Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should …

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