GDPR: Don’t let a crisis go to waste, marketers Mercedes CardonaMay 10, 2018The enactment of new, tougher data standards by the European Union could be an opportunity for marketers, rather than a …
Tech CMO panel takes on marketing’s transformation Abe SeligMay 8, 2018The world of marketing is changing. Long gone are the days of the monolithic, national campaign with a single message. …
Do Multicultural Agencies Have a Future? Mercedes CardonaApril 20, 2018Diversity was in the air at the recent annual meeting of the American Association of Advertising Agencies. At the heart …
The Future is Now: David-Michel Davies of The Webby Awards Velocitize staffApril 19, 2018The public treats artificial intelligence as if it were a futuristic concept, but automation is already powering many functions of …
What’s GDPR and why should marketers care? Mercedes CardonaApril 17, 2018In all the alphabet-soup related to media and marketing—DMP, SSP, DSP, etc.—one set of initials is looming large for the …
FeaturedVoice and “The Internet of Self”: Sophie Kleber, Huge Velocitize staffApril 4, 2018Digital natives have new expectations of technology, and new ways to relate to digital and social media. They are “inherently …
FeaturedIntroducing Velocitize Talks Velocitize staffMarch 21, 2018If a picture is worth a thousand words, Velocitize has a few million words to share. During the recent South …
Power and Purpose: Roy Spence of GSD&M and The Purpose Institute Velocitize staffMarch 21, 2018Roy Spence remembers when South by Southwest was a little party and people confused Austin with Boston. The co-founder and …
Tension as opportunity: Tanarra Schneider of Fjord Velocitize staffMarch 21, 2018Polarization has infected society, but tension is not necessarily a bad thing. “Tension is another codeword for balance,” said Tanarra …
The Hands-Free Future: Raashi Rosenberger of Pinterest on Voice and AI Velocitize staffMarch 21, 2018The digital experience is evolving into a hands-free future, with voice and images becoming a bigger part of the context …
Velocitize Talks: Jess Clifton of Edelman on Thoughtful Content Marketing Velocitize staffMarch 21, 2018Social media platforms are making attempts to right the ship of state in the wake of stories of manipulation of …
SXSW 2018: Not So Fast, Robot Overlords Mercedes CardonaMarch 15, 2018As the interactive section of the South by Southwest festival and conference gave way to the more entertainment-focused film and …