Super Bowl LII ads: Stars, causes and tie-ins Velocitize staffJanuary 31, 2018The early line on Super Bowl LII (other than the Patriots’ quarterback having perfect hair under his helmet) is that …
The 2018 Edelman Trust barometer finds “Fake news,” social trolls and America at sea Velocitize staffJanuary 24, 2018News from the World Economic Forum in Davos, Switzerland has been generally positive for the global economy, but one area …
Marketers choose: “Retail Apocalypse” or “replatforming” Mercedes CardonaJanuary 17, 2018Reports of a retail apocalypse are greatly exaggerated, but “retail” will mean something different going forward than it has in …
FeaturedReady for some football? Super Bowl ads through the years Mercedes CardonaJanuary 5, 2018With the start of the new year, agencies and marketers have something big to look forward to: The Super Bowl …
2018 is the year of Blockchain Mercedes CardonaDecember 28, 2017If 2016 was the year of virtual reality and 2017 the year of artificial intelligence, 2018 is bound to be …
A foolish rush into 2018 marketing predictions Mercedes CardonaDecember 27, 2017After the social and political upheaval of 2017, only a fool would try to forecast what 2018 will bring, but …
UK Digital Agencies In the Brexit Era John HughesDecember 19, 2017Like it or not, Brexit is set to happen by April 2019. Its ultimate outcome will significantly change the UK’s …
CMSs are like potato chips, most marketers can’t have just one Velocitize staffDecember 18, 2017Websites have become much more agile, thanks to the evolution of content management systems (CMSs) that have put design closer …
Agile Management is no Silver Bullet Jono BaconDecember 13, 2017In my work as a community strategy consultant, the connective tissue between executive and tactical worlds is effective project management. …
For Gen Z, the personal is digital Velocitize staffDecember 7, 2017It’s official: The youngest generation lives their lives online. A new study has found Gen Z relies on digital media …
Alone or Together, IBM study says “Brand Belonging” pays off Mercedes CardonaNovember 20, 2017Marketers often say they want to create communities, evangelists and ambassadors for their brands, but consumers feel a “belonging deficit,” …
Studies prove brand value is a boost to the bottom line Mercedes CardonaNovember 15, 2017A strong brand’s contribution to a company’s success—and its stock price—just keeps growing in importance, and it is forcing businesses …