A good customer experience is a top priority for consumers, and they will pay extra for it, yet more than …
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Social media platforms are making attempts to right the ship of state in the wake of stories of manipulation of …
News from the World Economic Forum in Davos, Switzerland has been generally positive for the global economy, but one area …
Websites have become much more agile, thanks to the evolution of content management systems (CMSs) that have put design closer …
It’s official: The youngest generation lives their lives online. A new study has found Gen Z relies on digital media …
Marketers often say they want to create communities, evangelists and ambassadors for their brands, but consumers feel a “belonging deficit,” …
A strong brand’s contribution to a company’s success—and its stock price—just keeps growing in importance, and it is forcing businesses …
Content marketing and branding work hand in hand in any successful campaign. Without a good grasp of your brand’s goals, …
Technology is reshaping the world. It’s changing the way we work and how we interact with each other. The digital …
It’s important for companies to create an online presence that consumers want to engage with. It not only keeps them …
Online shopping is a growing phenomenon. Black Friday last week boasted record-breaking sales of $3.34 billion, which was the most revenue ever generated online …
Some consumers don’t trust brand messaging. That’s why consumer-driven information, word of mouth marketing, and online reviews are becoming so …