The New England Patriots are not the only ones making a return appearance on the Super Bowl. A number of …
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When Super Bowl LIII kicks off, advertisers will be crossing their fingers, hoping for a nail-biter that will keep viewers …
The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …
It’s a common question: Does size matter when it comes to ad agencies winning business from big global brands? How …
Until recently, ads were usually static objects that were simply displayed to an observer. You could target ads based on …
Debates over immigration and the #MeToo movement have roiled the advertising business as much as any other industry in 2018, …
An excerpt from Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World (Mascot Books, 2018) by Greg Paull and …
Until recently political and cause advertising online was the Wild West: there were few constraints and little oversight. This year, …
The upcoming mid-term elections in the U.S. will give a shot in the arm to local radio and television stations, …