How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
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Velocitize Talks: Alex Morrison of Grey West on Adaptation, Authenticity and Staying Relevant
“The essential characteristic that lets any company survive for 100 plus years is adaptability.” Alex Morrison is President of Grey …
The new CEO on the advertising industry, storytelling and the purpose-driven brand. From picking up ad copy as a newspaper …
The New England Patriots are not the only ones making a return appearance on the Super Bowl. A number of …
When Super Bowl LIII kicks off, advertisers will be crossing their fingers, hoping for a nail-biter that will keep viewers …
The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …
It’s a common question: Does size matter when it comes to ad agencies winning business from big global brands? How …
Until recently, ads were usually static objects that were simply displayed to an observer. You could target ads based on …
Debates over immigration and the #MeToo movement have roiled the advertising business as much as any other industry in 2018, …