Each year as the end of October approaches, brands tend to overwhelm consumers with Halloween-themed social media posts that are …
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Twenty-five years after the first banner ad, technology reigns supreme and brands are more than just logos. In just over …
Have you ever wondered if there’s any way to harness Snapchat’s unique functionality to market your business to a younger …
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It Was Just a Page
How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
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Velocitize Talks: Alex Morrison of Grey West on Adaptation, Authenticity and Staying Relevant
“The essential characteristic that lets any company survive for 100 plus years is adaptability.” Alex Morrison is President of Grey …
The new CEO on the advertising industry, storytelling and the purpose-driven brand. From picking up ad copy as a newspaper …
The New England Patriots are not the only ones making a return appearance on the Super Bowl. A number of …
When Super Bowl LIII kicks off, advertisers will be crossing their fingers, hoping for a nail-biter that will keep viewers …
The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …