Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list …
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iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
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Velocitize Talks: Matt Rednor of Decoded Advertising on Creativity, Data and Experimentation
Decoded Advertising began in 2014 as the first truly integrated creative, tech and media ad agency designed to drive better …
This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during 2019. With …
Building a better media buying model can help marketers and agencies make more efficient and creative use of their budgets, …
Whether you’re just starting out, or you’ve had your website set up for a while, it’s not unusual to see …
Our world has become obsessed with data. But with around 85% of data projects failing, why are we lining up …
The following is an edited excerpt from Listen Or Die: 40 Lessons that Turn Customer Feedback Into Gold (Lioncrest Publishing, 2018) by …
As the owner of a website, it’s your job to know who your audience members are and exactly what they’re …