FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024
Velocitize Talks: Ana Hoyos of Meltwater on AI and Data Velocitize staffJuly 19, 2018Artificial intelligence can help humans leverage data and information at new levels, said Ana Hoyos, area director for Latin America …
5 Ways Political Advertising Faces a New World Order Online Ayaz NanjiJune 19, 2018Until recently political and cause advertising online was the Wild West: there were few constraints and little oversight. This year, …
Walgreens CMO Adam Holyk on purpose and technology in healthcare marketing Mercedes CardonaJune 5, 2018In healthcare terms, a red nose is usually a bad sign, but Walgreens has turned it into a fundraising tool …
Answer these 3 questions to turn brand negatives around Sally-Ann O'DowdMay 25, 2018In today’s hyper-aware world, companies need to assess the inherent negatives in their business models and address them through innovation. …
Marketing the Greater Good: Anastasia Goodstein, The Advertising Council Velocitize staffMay 9, 2018Social media has the potential to do good, despite concerns over fake news and online bullying, said Anastasia Goodstein, senior …
In a divided U.S., marketers must get off the fence Ana Mackay-SimFebruary 22, 2018When it comes to trust, the economy and security, we’re a nation divided. In a world where connecting with consumers …
Webby for Good Shows Creativity in Apps, Websites Mercedes CardonaNovember 11, 2017Cause-related marketing has been a part of the digital landscape for as long as the .org domain has been in …
Webby for Good Honors Show Online Videos Power Causes Mercedes CardonaNovember 10, 2017Public service announcements have a long history of giving creatives a wide-open canvas to work on, and have produced some …
Webby for Good honors show social media’s power Mercedes CardonaNovember 9, 2017Social media, by its very nature, has been a boon for causes, from crowdfunding to petitions. And as a larger …
FeaturedTake the gloves off, marketers: The talk at the ANA meeting Mercedes CardonaOctober 9, 2017Brands can’t sit on the fence anymore, but can’t take a fake stand on issues either, said speakers at a …