Velocitize Talks: Ana Hoyos of Meltwater, on AI and Data Velocitize staffJuly 19, 2018Artificial intelligence can help humans leverage data and information at new levels, said Ana Hoyos, area director for Latin America …
5 Ways Political Advertising Faces a New World Order Online Ayaz NanjiJune 19, 2018Until recently political and cause advertising online was the Wild West: there were few constraints and little oversight. This year, …
FeaturedWalgreens CMO Adam Holyk on purpose and technology in healthcare marketing Mercedes CardonaJune 5, 2018In healthcare terms, a red nose is usually a bad sign, but Walgreens has turned it into a fundraising tool …
FeaturedAnswer these 3 questions to turn brand negatives around Sally-Ann O'DowdMay 25, 2018In today’s hyper-aware world, companies need to assess the inherent negatives in their business models and address them through innovation. …
FeaturedMarketing the Greater Good: Anastasia Goodstein, The Advertising Council Velocitize staffMay 9, 2018Social media has the potential to do good, despite concerns over fake news and online bullying, said Anastasia Goodstein, senior …
FeaturedIn a divided U.S., marketers must get off the fence Ana Mackay-SimFebruary 22, 2018When it comes to trust, the economy and security, we’re a nation divided. In a world where connecting with consumers …
FeaturedWebby for Good Shows Creativity in Apps, Websites Mercedes CardonaNovember 11, 2017Cause-related marketing has been a part of the digital landscape for as long as the .org domain has been in …
FeaturedWebby for Good Honors Show Online Videos Power Causes Mercedes CardonaNovember 10, 2017Public service announcements have a long history of giving creatives a wide-open canvas to work on, and have produced some …
FeaturedWebby for Good honors show social media’s power Mercedes CardonaNovember 9, 2017Social media, by its very nature, has been a boon for causes, from crowdfunding to petitions. And as a larger …