Social media is undoubtedly one of the most important channels for marketing today, but it’s hard to find traction there. …
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When you set out on a marketing campaign, you want to get the best return on your investment and maximize …
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Brands Search for Meaning
Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ …
The Covid-19 pandemic has changed the world as we know it. While it’s affected businesses across the globe, certain industries …
It’s not uncommon for businesses to experience a ‘feast and famine’ cycle throughout the year. However, if you take into …
The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven …
As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some …
Did you know that the way you write can give away your age? That’s because language is evolving, and some …
In response to nationwide stay-at-home orders, several online content providers have lowered their paywalls. Adjusting quickly to new consumer behaviors, …