If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …
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If you build a skill with the intelligence of a web service, you can change the web service five times …
Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …
Organizations like Amazon can have devices in your home that can understand whether you’re at risk of depression or Alzheimer’s …
Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …
Social listening consists of three main steps: monitoring, analyzing, and taking action. All of them are essential to any effective …
If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
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GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …