For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve …
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Recent Articles
The next generation of Google Analytics will have a significant impact on your marketing metrics. Google Analytics 4 is the …
At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like …
Running an e-commerce site can be challenging, especially when it comes to safeguarding customer data. A data breach can have …
If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …
If you build a skill with the intelligence of a web service, you can change the web service five times …
Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …
Organizations like Amazon can have devices in your home that can understand whether you’re at risk of depression or Alzheimer’s …
Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …
This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All …
If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
A growing number of marketers today see data as a product. Companies that use it effectively maintain a sustainable advantage …