An essential component of any e-commerce business is performance analysis. Knowing which metrics to track can help you identify weak …
data
Recent Articles
These days it’s obvious that the more we leverage artifical intelligence (AI) technology, like ChatGPT, the smarter and seemingly more …
A lot of things that have been standard over the past 20 years in this field are going to be …
There’s a lot of attention on NFTs and cryptocurrencies but I wish there would be more impetus on what could …
If you run an e-commerce site, you might already consider your customers’ privacy and security a top priority. However, keeping …
For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve …
The next generation of Google Analytics will have a significant impact on your marketing metrics. Google Analytics 4 is the …
At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like …
Running an e-commerce site can be challenging, especially when it comes to safeguarding customer data. A data breach can have …
If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …
If you build a skill with the intelligence of a web service, you can change the web service five times …
Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …