Long gone are the days, unfortunately, of those like big campaigns, the big ad campaigns, and then that’s all you …
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Social listening consists of three main steps: monitoring, analyzing, and taking action. All of them are essential to any effective …
If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
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Saving Private Data
GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
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Velocitize Talks: Matt Rednor of Decoded Advertising on Creativity, Data and Experimentation
Decoded Advertising began in 2014 as the first truly integrated creative, tech and media ad agency designed to drive better …
Facial recognition involves using facial image scanning to match or authenticate identities and collect data. A number of different technologies …
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Growing Pains for Blockchain
You may not have been able to buy a taco at South by Southwest using Bitcoin, but it wasn’t for …
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SXSW 2019: Grow Up, Technology
The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …