The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …
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SXSW 2019: Grow Up, Technology
When Jean English joined NetApp in 2016, she was set to “write a new story” for the tech company. She …
According to Gartner Marketing Analytics Survey 2018, “marketing departments have staffed up their data analytics teams who spend more time …
The user experience validates the consumer for a brand, said Oonie Chase, executive creative director of design agency frog. “It’s …
This is part of a series of articles highlighting some of the issues agencies and marketers will focus on during …
Social media platforms and content makers need to step up their game to rebuild trust with the public, Mike Conlow, …
Whether you’re just starting out, or you’ve had your website set up for a while, it’s not unusual to see …
Our world has become obsessed with data. But with around 85% of data projects failing, why are we lining up …
The following is an edited excerpt from Listen Or Die: 40 Lessons that Turn Customer Feedback Into Gold (Lioncrest Publishing, 2018) by …