FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024
Consider the Source: Social Scrollers and the Spread of Disinformation Elise JonesNovember 18, 2021Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are …
Above the Fold: Democrats and Republicans Unite in Support of Local Media Sally-Ann O'DowdAugust 20, 2020Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant …
FeaturedKeeping Informed in the Age of Disinformation Bill RobbinsAugust 12, 2020Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to …
FeaturedDear Mark: Companies Boycott Facebook Ads Sally-Ann O'DowdJuly 28, 2020As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …
Ad Out: Facebook Faces a Global Advertising Boycott Sally-Ann O'DowdJuly 21, 2020The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role …
Brands on Purpose: The New Information Age Eileen SmithApril 10, 2020In this era of information and misinformation, consumers are constantly looking for news, resources and brands they can trust. In …
FeaturedVelocitize Talks: Shachar Orren of Playbuzz on interactive storytelling Velocitize staffJune 6, 2018The public is always skeptical of content, especially interactive content, and the recent news of social media manipulation involving Facebook …
The 2018 Edelman Trust barometer finds “Fake news,” social trolls and America at sea Velocitize staffJanuary 24, 2018News from the World Economic Forum in Davos, Switzerland has been generally positive for the global economy, but one area …
What brands can learn from politics, The Terminator and “fake news” Velocitize staffJanuary 12, 2018The year has started on a political note, with the second Women’s March coming up Jan. 20 and the recent …
Trust and fraud issues still cloud advertising: “Bots don’t have credit cards” Mercedes CardonaNovember 14, 2017 In today’s polarized political climate, marketing is seeing a change in trust levels among consumers, says Maria Pousa. “There’s definitely …