This is the third story in a series about how the pandemic is changing advertising. The first focused on Leo …
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A Very Modern Production
Instagram has just introduced Checkouts, an exciting new feature that could change the way brands sell across social media. Okay, …
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
What shapes a generation? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
Influencer marketing has been surging in popularity over the past half decade, with the market growing by roughly 50% every …
Creative industries are uniting around mental health as the pandemic takes its toll on America. The month of May this …
In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …
Influencer marketing isn’t dead but it has evolved, especially for a Gen Z audience. Brands must embrace the new and …