It’s every marketer’s dream to fully understand why a consumer responds the way they do—to get inside their heads. Fortunately …
neuroscience
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The following is an excerpt from Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth (Stratabeat, 2017) by Tom Shapiro. …
Neuroscience is able to predict behavior and guide marketers into the future, says Moran Cerf, professor of neuroscience and business …