Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
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It’s been a volatile year for many brands, the Nike brand among them. During the heat of pandemic shutdowns in …
You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …
With the busiest shopping season upon us, now is the perfect time to take stock of the checkout experience on …