If you have a large e-commerce site with many products, it can be difficult for customers to keep track of their favorite items. Fortunately, you can add a wishlist to your store to provide a better User Experience (UX) and get more sales.
In this post, we’ll take a closer look at five key reasons to add a wishlist to your store. Then, we’ll explain how to set one up. Let’s get started!
Why You Should Consider Adding a Wishlist to Your Store (5 Key Reasons)
Here are some key reasons to consider adding a wishlist to your online store!
1. Decrease Cart Abandonment
One of the easiest explanations for cart abandonment is that customers aren’t ready to buy yet. For example, Baymard Institute found that 58% of U.S. shoppers abandoned their carts in the last three months because they were “just browsing.”
Therefore, a wishlist is a great solution to this problem. It provides users with an easy way to save their favorite items without committing to a sale. Then, once they’ve finished browsing, shoppers can view a list of all saved products and decide which ones they want to purchase:
Additionally, a wishlist page is an excellent location for a call-to-action since users that land there have already expressed interest in your products. Therefore, it can be easier to score a conversion from these shoppers.
A wishlist can also make your site more user-friendly. If your website has confusing layouts and tricky navigation, users may quickly grow frustrated and leave your site. However, a wishlist provides a single, dedicated space for shoppers to see the items they’re most interested in.
2. Increase Product Shares
One of the best things about a wishlist is that you can add a “share” button to the page. This way, you’re able to encourage users to share products with friends and family. Not only can users browse your site to treat themselves, but they can also create a wishlist for gifting purposes.
By making your wishlists shareable on social media, you can also attract new visitors because your brand will receive more exposure. Plus, it gives you an easy (and free) way to promote your products. After all, the more people who visit your store, the higher your chances of earning sales.
3. Identify Your Most Popular Products
Not only is a wishlist great for your customers, but it can also be useful for your business. For instance, you’ll be able to identify frequently saved items and find out which products aren’t hitting the mark with your shoppers.
As a result, you’ll be able to recognize your most popular products. While this information can be beneficial for marketing purposes, it can also help you manage your stock more effectively. During sales and other promotional activities, you’ll be able to anticipate sales better and know how much of each item to order.
4. Minimize Losses
Another reason to add a wishlist to your store is that it can help reduce losses like returns and refunds. A poorly-fitting garment is the main reason for returning clothes online. With a wishlist, though, customers can buy gifts based on what their loved ones want and ensure that the sizes are correct.
Moreover, enabling users to save items gives shoppers more time to consider their purchases. This can lead to less impulsive buying behavior that could result in items being sent back to your store.
Better yet, users can use a wishlist to save items that are currently out of stock:
Ordinarily, you couldn’t sell these items, so you’d lose out on the sales. However, with a wishlist, customers can save these products and receive a notification when they are back in stock.
5. Improve Your Marketing Efforts
Additionally, you can develop a better marketing strategy by identifying the items that get saved to a wishlist but aren’t purchased. For example, perhaps there isn’t enough product information, or there aren’t enough product images.
Earlier, we discussed how customers can use a wishlist to save an out-of-stock item. Typically, these shoppers will provide their contact details to find out when the item is restocked.
This can aid your marketing efforts by enabling you to send targeted emails with tailored recommendations.
For instance, you could send low-stock alerts for their favorite products, remind shoppers to purchase products on their wishlists, or ask for customer reviews:
This is a great way to expand your mailing list, giving you a wider audience to connect with. Plus, emails are 18.8% more likely to be opened when they contain a personalized message.
How to Add a Wishlist to Your Store
By now, you should have a good idea of the benefits of adding a wishlist to your online store. Fortunately, WordPress plugins and WooCommerce extensions can help you add this feature in just minutes.
One of the easiest ways to add a wishlist to your store is with a handy plugin like YITH WooCommerce Wishlist. What’s great about this tool is that it features clear, stylish “Add to Cart” buttons on the wishlist page:
Better yet, it enables shareable wishlists that can be sent to friends and family or posted on social media. Meanwhile, the Pro version of the tool can even send promotional emails to users who have saved specific products.
Another great wishlist plugin is TI WooCommerce Wishlist. You can insert your “Add to Wishlist” button on any page of your website. Then, you can set up redirects to the wishlist page when items are saved:
What’s more, the wishlist can be shared on many platforms, including Facebook, Pinterest, and WhatsApp. Users can even create multiple wishlists for different occasions.
WooCommerce Wishlists is a WooCommerce extension that enables users to add and create unlimited wishlists:
Customers can move items to their carts individually or in bulk. You can even customize the “Add to Wishlist” text, turn it into a button, or add your own icon.
Finally, WPC Smart Wishlist for WooCommerce is a powerful plugin that makes it easy for users to create, copy, and share their favorite items:
Additionally, you can choose a triggered action, such as displaying a message or opening the wishlist. The wishlist popup color can be altered, as can the wishlist text and the button’s position on the page.
It can be frustrating for customers to navigate through multiple product pages. Moreover, this setup makes it even trickier to keep track of the items they might want to purchase. However, adding a wishlist to your store using a plugin like YITH WooCommerce Wishlist can combat this issue and result in more sales.
Do you have any questions about adding a wishlist to your store? Let us know in the comments section below!
Photo by cottonbro studio