An essential component of any e-commerce business is performance analysis. Knowing which metrics to track can help you identify weak …
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The e-commerce checkout experience can be a deal breaker for many consumers, with various issues resulting in shopping cart abandonment. …
Pricing your products can be a little tricky. If your prices are too high, you can scare off customers, but …
Tony Do is a Marketing Manager, Digital Marketer, and SEO Strategist for HubSpot. He is a graduate from University of …
E-commerce has swept the world and become a crucial aspect of the modern economy. As more consumers turn to online …
I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …
TikTok has a reputation for being a hyper young media channel. Therefore, you might be finding it hard to come …
Although raising your prices is often necessary, it’s unlikely to make you popular with customers. It could even lead to …
If you own an online store, you’re probably concerned about marketing and customer retention. Even with quality products and competitive …
If your customers have to jump through hoops to buy your products, they likely won’t complete their purchases. When you …
According to the Baynard Institute, almost 70% of consumers will browse e-commerce websites, add products to their shopping carts, and …
Customers are doing their shopping on mobile devices more than ever before, so it’s smart to ensure that your e-commerce …