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Recent Articles

7 E-Commerce Metrics to Track

John HughesMarch 28, 2024

An essential component of any e-commerce business is performance analysis. Knowing which metrics to track can help you identify weak …

3 Ways to Reduce Shopping Cart Abandonment

John HughesNovember 27, 2023

The e-commerce checkout experience can be a deal breaker for many consumers, with various issues resulting in shopping cart abandonment. …

5 Strategies for Pricing Products in Online Stores

John HughesNovember 6, 2023

Pricing your products can be a little tricky. If your prices are too high, you can scare off customers, but …

AI and eCommerce: Revolutionizing the Shopping Experience as the Festive Season Nears

Tony DoOctober 25, 2023

Tony Do is a Marketing Manager, Digital Marketer, and SEO Strategist for HubSpot. He is a graduate from University of …

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E-Commerce SEO: How Structured Data Can Increase The Visibility Of Your Products

Valentina IzzoFebruary 14, 2023

E-commerce has swept the world and become a crucial aspect of the modern economy. As more consumers turn to online …

Online or On Foot: Gen X Shops Around

Eileen SmithSeptember 16, 2022

I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …

How to Get Started With TikTok Marketing for E-Commerce

John HughesAugust 22, 2022

TikTok has a reputation for being a hyper young media channel. Therefore, you might be finding it hard to come …

How to Increase E-Commerce Prices While Retaining Customers (5 Tips)

John HughesJuly 25, 2022

Although raising your prices is often necessary, it’s unlikely to make you popular with customers. It could even lead to …

A Complete Guide to Creating Online Coupons

John HughesJune 6, 2022

If you own an online store, you’re probably concerned about marketing and customer retention. Even with quality products and competitive …

How to Get Started With Social Commerce (In 3 Steps)

John HughesMay 9, 2022

If your customers have to jump through hoops to buy your products, they likely won’t complete their purchases. When you …

5 Ways to Create a Seamless E-Commerce Checkout Experience

John HughesApril 18, 2022

According to the Baynard Institute, almost 70% of consumers will browse e-commerce websites, add products to their shopping carts, and …

5 Tips for Optimizing Your E-Commerce Site for Mobile Devices

John HughesMarch 29, 2022

Customers are doing their shopping on mobile devices more than ever before, so it’s smart to ensure that your e-commerce …

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