Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong …
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The Luxurious Life of Gen Z
First and foremost you’ve got to have a great product. If you’ve got a great product, you can do a …
It may seem like nearly everything’s gone digital these days. Television, books, and even shopping have been booming online. Fortunately, …
That search bar on your website is more important than you think—for everything from customer loyalty to conversions. However often …
The pandemic has sent shockwaves through the e-commerce industry. People are shopping online more, but also spending less. You might …
This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season …
4ocean’s digital leads share the inside scoop on building a purpose-before-profit company. Between Thanksgiving and New Year’s Day, Americans will …
Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
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The Future of Shopping Is Live
Covid-19 massively accelerated the direct brand economy. There is no turning back, says the IAB. CBS This Morning Anchor Gayle …