FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024
How to Think Through Marketing in the Metaverse—and Measuring Ad Success Inna ZeygerDecember 8, 2022Once a distant sci-fi concept, the metaverse is now a reality for your business. While it continues to make headlines, …
FeaturedUnlock the Metaverse and Take Your Brand With You Eileen SmithSeptember 30, 2022Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …
Gaming the System: Marketing to the Shifting World of Gamers Eileen SmithFebruary 2, 2022Today everyone and their mother think of themselves as a gamer. I should know. I’m the mother of an 8-year-old …
Velocitize Talks: Mike Vasavada of Mobiddiction on VR, AR and 360-Degree Marketing Elise JonesOctober 18, 2021I believe the way marketing should look at every aspect or every campaign is what the customer looks like from …
Velocitize Talks: Lucky Gobindram of CemtrexLabs on Spatial Media and Virtual Training Elise JonesApril 29, 2021What is built on the web is not naturally applicable to an app; what’s built for an app may not …
Velocitize Talks: Jordan Higgins of U.Group on AR/VR and Creating Immersive Experiences Jennifer JonesMay 26, 2020For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to …
Velocitize Talks: Marcus Wesson on Storytelling, Data and What Diversity Gives Us Eileen SmithMarch 9, 2020Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …
Extended Reality Props Up Sales, Design and Humanity as it Matures Sally-Ann O'DowdSeptember 5, 2018Somewhere in suburban America, a woman leads her partner out the front door to show him the car she wants. …
3 Tips for Prototyping at Small Agencies John HughesAugust 27, 2018Prototyping is a process that’s often assumed to be too time-consuming and costly for smaller agencies. Fortunately, there are ways …
“Hug the machine,” don’t let AI hide in plain sight Mercedes CardonaNovember 17, 2017The promise of new technologies is still unfulfilled, but that doesn’t mean the industry should not prepare for the day …
What’s The Real Marketing Value In VR? Hint: It’s All About Impressions Marie DodsonNovember 29, 2016Virtually reality (VR) has taken digital marketing by storm. VR not only opens up new marketing opportunities for brands but it also …