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Velocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine

Eileen SmithMarch 29, 2024

Recent Articles

How to Think Through Marketing in the Metaverse—and Measuring Ad Success

Inna ZeygerDecember 8, 2022

Once a distant sci-fi concept, the metaverse is now a reality for your business. While it continues to make headlines, …

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Unlock the Metaverse and Take Your Brand With You

Eileen SmithSeptember 30, 2022

Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …

Gaming the System: Marketing to the Shifting World of Gamers

Eileen SmithFebruary 2, 2022

Today everyone and their mother think of themselves as a gamer. I should know. I’m the mother of an 8-year-old …

Velocitize Talks: Mike Vasavada of Mobiddiction on VR, AR and 360-Degree Marketing

Elise JonesOctober 18, 2021

I believe the way marketing should look at every aspect or every campaign is what the customer looks like from …

Velocitize Talks: Lucky Gobindram of CemtrexLabs on Spatial Media and Virtual Training

Elise JonesApril 29, 2021

What is built on the web is not naturally applicable to an app; what’s built for an app may not …

Velocitize Talks: Jordan Higgins of U.Group on AR/VR and Creating Immersive Experiences

Jennifer JonesMay 26, 2020

For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to …

Velocitize Talks: Marcus Wesson on Storytelling, Data and What Diversity Gives Us

Eileen SmithMarch 9, 2020

Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …

Extended Reality Props Up Sales, Design and Humanity as it Matures

Sally-Ann O'DowdSeptember 5, 2018

Somewhere in suburban America, a woman leads her partner out the front door to show him the car she wants. …

3 Tips for Prototyping at Small Agencies

John HughesAugust 27, 2018

Prototyping is a process that’s often assumed to be too time-consuming and costly for smaller agencies. Fortunately, there are ways …

“Hug the machine,” don’t let AI hide in plain sight

Mercedes CardonaNovember 17, 2017

The promise of new technologies is still unfulfilled, but that doesn’t mean the industry should not prepare for the day …

What’s The Real Marketing Value In VR? Hint: It’s All About Impressions

Marie DodsonNovember 29, 2016

Virtually reality (VR) has taken digital marketing by storm. VR not only opens up new marketing opportunities for brands but it also …

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