• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Search
Close

Search

Recommended Reads

Velocitize Talks: Boyd Roberts of Big Picture Group on Branding, Websites & Open Source

3 Ways to Reduce Shopping Cart Abandonment

Happy Anniversary to WordPress! 20 Years & Going Strong

How to Design a High-Converting FAQ Page (5 Tips)

Velocitize

Your fuel for digital success

A publication by 

Your fuel for digital success

  • Featured
  • Marketing
  • Talks
  • Trends
  • Digital
  • Agency
  • WordPress Hosting
Follow

Velocitize Talks: Ricky Bacon of Critical Mass on immersive experiences

Velocitize staffJune 18, 2018

Share

Design will be a critical part of the user experience and marketers will need on focus on consumer needs to create the best experiences, says Ricky Bacon, group technology director of agency Critical Mass. While technology is becoming more pervasive, the design of how humans interact with it becomes more important, he told Velocitize Talks.

The starting off point of good design is putting yourself in the customer’s place to gauge the friction and pain points, then apply technology to solve them, said Bacon. “Technology at its best is a force multiplier for good,” he said.

Bacon argues we are living in “Generation Omega,” the last batch of humans who will live without any digital augmentation. But he also forecasts that even when humans have electronic implants and other interfaces in their persons, brand swill still have to look first to user needs. “When you answer that question, the technology disappears,” he said.

Technology and data science will need to be balanced with creativity, but they are not mutually exclusive, said Bacon, who considers himself a “creative technologist.” The use of both is not a balance, but a spectrum, he said: “Lateral thinking is one the biggest things in creativity.”

Digital experience is not a generational thing, said Bacon. He used his own 3-year-old son and his wife’s 70-year-old uncle as examples, both hooked on their Amazon Echo speakers. Design doesn’t focus on a specific age range, but on making immersive experiences, he said: “You’re aiming at: How do you immerse a person where the experience disappears and that’s just where you are.”

Watch the full video of this interview, plus other Velocitize Talks interviews, podcasts, and more in our new YouTube channel and join us in coming weeks as we share more interviews, insights and intelligence on Velocitize Talks.

AI creativity data technology

Velocitize staff

Join the conversation

Reader Interactions

Leave a ReplyCancel reply

Primary Sidebar

Liked this article? Share it!

Featured Posts

  • Velocitize Talks: James Bavington of StrategiQ on WordPress, ...

    Eileen Smith

    March 29, 2024

  • 3 Best Link in Bio Tools for Instagram

    John Hughes

    March 27, 2024

Recent Posts

  • Velocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine
  • 7 E-Commerce Metrics to Track
  • 3 Best Link in Bio Tools for Instagram
  • How Real Brands Are Using AI Tools in 2024
  • Can You Use Custom ChatGPTs to Improve Your Website?

Recent Comments

  • John on How to Find Your Highest-Spending Customers (2 Methods)
  • JimmyniP on Registration Now Open for DE{CODE} 2024!
  • Digivider on How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps)
  • Searchie Inc on 5 Best AI Content Generators for WordPress Site
  • Sophia Brown on Why You Should Add a Blog to Your Online Store

Categories

  • Agency
  • Analytics
  • Campaigns
  • Content Marketing
  • Digital
  • E-commerce
  • Events
  • Featured
  • Influencer Marketing
  • Insights
  • Interview
  • Marketing
  • Podcasts
  • Recommended Reads
  • Reports
  • SEO & SEM
  • Social Media Marketing
  • Spotlight
  • Statistics
  • Technology
  • Trends
  • Uncategorized
  • Website

Footer

A WP Engine publication

Categories

  • Featured
  • Marketing
  • Talks
  • Trends
  • Digital
  • Agency
  • WordPress Hosting

Pages

  • About Velocitize
  • Sponsored Content
  • Contact
  • Privacy Policy

Follow

© 2016-2025 WPEngine, Inc. All Rights Reserved.
WP ENGINE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc.

1WP Engine is a proud member and supporter of the community of WordPress® users. The WordPress® trademarks are the intellectual property of the WordPress Foundation, and the Woo® and WooCommerce® trademarks are the intellectual property of WooCommerce, Inc. Uses of the WordPress®, Woo®, and WooCommerce® names in this website are for identification purposes only and do not imply an endorsement by WordPress Foundation or WooCommerce, Inc. WP Engine is not endorsed or owned by, or affiliated with, the WordPress Foundation or WooCommerce, Inc.