Talent remains the main ingredient in marketing creative, and it needs to be nurtured, said Jim Lesser, president and CEO …
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Marketers are faced with a great competition for attention, but they still need to dial it down sometimes, said Anne …
The ability to change is essential to keep up with today’s technology, said Steven Moy, executive VP and chief technology …
Voice response is a way to engage consumers on a new level, but it uses a form of communication that …
With many business’ fiscal years coming to a close, it’s time to consider your next year’s budget. One entry you …
Sometimes brands need to be persuaded to look away from the shiny technology and focus on the experience, said Mark …
Digital transformation is a tough process, but it is essential to keep up with the evolving environment, said Tansel Adacan, …
Marketers are beginning to see the advantages of a design thinking, said Dominic Zammit, head of digital at Conran Design …
Cultural transformation and disruptive innovation go hand in hand, said Mike Woodrow, CEO of Orange Digital. While working on a …