A crowded marketplace and busy lives are pushing user experience to forefront with time-poor consumers, said Chris McHugh, CEO of …
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SXSW 2019: Grow Up, Technology
The gee-whiz stage of marketing technology is over, and now it’s time for tools such as artificial intelligence to adapt …
Effective technology should be table stakes for all agencies and they are best judges of what marketing technology is worth …
To most consumers over 30, the AT&T brand has a ring to it—a telephone ring. Chief marketing officer Mo Katibeh …
Talent remains the main ingredient in marketing creative, and it needs to be nurtured, said Jim Lesser, president and CEO …
Marketers are faced with a great competition for attention, but they still need to dial it down sometimes, said Anne …
The ability to change is essential to keep up with today’s technology, said Steven Moy, executive VP and chief technology …
Voice response is a way to engage consumers on a new level, but it uses a form of communication that …
With many business’ fiscal years coming to a close, it’s time to consider your next year’s budget. One entry you …