• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Search
Close

Search

Recommended Reads

Velocitize Talks: Boyd Roberts of Big Picture Group on Branding, Websites & Open Source

3 Ways to Reduce Shopping Cart Abandonment

Happy Anniversary to WordPress! 20 Years & Going Strong

How to Design a High-Converting FAQ Page (5 Tips)

Velocitize

Your fuel for digital success

A publication by 

Your fuel for digital success

  • Featured
  • Marketing
  • Talks
  • Trends
  • Digital
  • Agency
  • WordPress Hosting
Follow

Velocitize Talks: Erik Qualman on pushback and pioneering

Velocitize staffNovember 30, 2018

Share

Pioneering communications and creative forms will often encounter pushback, but that can be a sign that innovators are breaking new ground, said author and speaker Erik Qualman. Digital leaders need to expect resistance, and understand how to balance online and offline, Qualman told Velocitize Talks.

Everyone today has a digital stamp, not just what we post about ourselves, but also the “digital shadow” of what others say about us online, said the author of Socialnomics and Digital Leader. We have to produce our digital footprint and protect it. The same applies to brands.

Companies often ask how often they should post on social media, but there is no magic number, said Qualman. “If you’re providing value, you can post,” he said, but he pointed to the three-second rule before deciding to post something. “If you have to think about this more than three seconds, it has no value.”

Make sure to be consistent, whether it’s three minutes a day or 30, but also turn your communications around, said Qualman. Rather than focus on your own channel, follow others and recommend others to follow.

Communications will become more intense as younger consumers become the focus of more brands. They want to have relationships with brands they know and that know them in return. Privacy is dead, and brands need to accept that and think differently, said Qualman. Gen Z is willing to give up privacy if they get something in return, but they have to trust the brand will not breach that trust.

Marketers who try new things should expect pushback. It can be a sign of innovation.

“You don’t use old maps to get to new destinations.”


Watch the full video of this interview below, plus other Velocitize Talks interviews, podcasts, and more on our YouTube channel. 

digital innovation privacy social media

Velocitize staff

Join the conversation

Reader Interactions

Leave a ReplyCancel reply

Primary Sidebar

Liked this article? Share it!

Featured Posts

  • Velocitize Talks: James Bavington of StrategiQ on WordPress, ...

    Eileen Smith

    March 29, 2024

  • 3 Best Link in Bio Tools for Instagram

    John Hughes

    March 27, 2024

Recent Posts

  • Velocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine
  • 7 E-Commerce Metrics to Track
  • 3 Best Link in Bio Tools for Instagram
  • How Real Brands Are Using AI Tools in 2024
  • Can You Use Custom ChatGPTs to Improve Your Website?

Recent Comments

  • John on How to Find Your Highest-Spending Customers (2 Methods)
  • JimmyniP on Registration Now Open for DE{CODE} 2024!
  • Digivider on How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps)
  • Searchie Inc on 5 Best AI Content Generators for WordPress Site
  • Sophia Brown on Why You Should Add a Blog to Your Online Store

Categories

  • Agency
  • Analytics
  • Campaigns
  • Content Marketing
  • Digital
  • E-commerce
  • Events
  • Featured
  • Influencer Marketing
  • Insights
  • Interview
  • Marketing
  • Podcasts
  • Recommended Reads
  • Reports
  • SEO & SEM
  • Social Media Marketing
  • Spotlight
  • Statistics
  • Technology
  • Trends
  • Uncategorized
  • Website

Footer

A WP Engine publication

Categories

  • Featured
  • Marketing
  • Talks
  • Trends
  • Digital
  • Agency
  • WordPress Hosting

Pages

  • About Velocitize
  • Sponsored Content
  • Contact
  • Privacy Policy

Follow

© 2016-2025 WPEngine, Inc. All Rights Reserved.
WP ENGINE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc.

1WP Engine is a proud member and supporter of the community of WordPress® users. The WordPress® trademarks are the intellectual property of the WordPress Foundation, and the Woo® and WooCommerce® trademarks are the intellectual property of WooCommerce, Inc. Uses of the WordPress®, Woo®, and WooCommerce® names in this website are for identification purposes only and do not imply an endorsement by WordPress Foundation or WooCommerce, Inc. WP Engine is not endorsed or owned by, or affiliated with, the WordPress Foundation or WooCommerce, Inc.