March Madness is one of the most exciting times of the year. Across men’s and women’s basketball, the NCAA Tournament …
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In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …
As a concept, ‘social entrepreneurship’ has been around for decades. This term is used to describe a profitable business undertaking …
Social listening consists of three main steps: monitoring, analyzing, and taking action. All of them are essential to any effective …
When Instagram was founded in 2010, the goal was simply to develop a tool that allowed people to share personal …
As consumer concern around privacy issues, sustainability, and worker rights grows, trust becomes more important to business success every day. …
There are many ‘modern’ marketing concepts in practice today that actually have pretty ancient roots. While it might seem like …
Over the past few years the content format has steadily become more prominent on the social network, and it’s now …
U.K. and U.S. ad executives weigh in on Facebook and Twitter ad policies. If it is true we are judged …