Pioneering communications and creative forms will often encounter pushback, but that can be a sign that innovators are breaking new …
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A manufacturer of bleach and household cleaners hardly comes to mind when thinking of technological innovation in marketing. Eric Reynolds …
The internet can be an unforgiving place for brands, particularly when it comes to safeguarding against damaging content. Over the …
Influencer marketing is no longer an emerging marketing tactic, it’s now a fundamental channel for brands to connect with consumers. …
Content and influencer marketing are facing a challenge as they mature, said Ryan Pitylak, CEO of agency Unique Influence. The …
Social media has the potential to do good, despite concerns over fake news and online bullying, said Anastasia Goodstein, senior …
The world of marketing is changing. Long gone are the days of the monolithic, national campaign with a single message. …
Quality content that entertains, educates and brings value to the consumer is the way forward in a highly competitive environment, …
It’s harder for brands to stand out today, because there are more competitors in the market, but it’s simpler to …