Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …
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We find that really helping [clients] be customer-centric helps them move away from products that are orientated around business lines …
AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers …
This week, the General Data Protection Regulation (GDPR) marks its second year of enforcement as a standard set of requirements …
Engaging more with your audience and listening to what they want can actually allow you to either change your purpose …
If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and …
You feel like you just got finished worrying about GDPR (General Data Protection Regulation) compliance, and now everyone’s talking about …
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GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …