GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
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iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
A crowded marketplace and busy lives are pushing user experience to forefront with time-poor consumers, said Chris McHugh, CEO of …
Social media platforms and content makers need to step up their game to rebuild trust with the public, said Mike …
Pioneering communications and creative forms will often encounter pushback, but that can be a sign that innovators are breaking new …
Websites have matured significantly since the early days to become a key part of delivering user experience, and each experience …
The enactment of new, tougher data standards by the European Union could be an opportunity for marketers, rather than a …
In all the alphabet-soup related to media and marketing—DMP, SSP, DSP, etc.—one set of initials is looming large for the …
Many seasoned marketers have long understood that customer information and data are what fuels successful marketing campaigns. Granted; you still …