If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
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A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and …
You feel like you just got finished worrying about GDPR (General Data Protection Regulation) compliance, and now everyone’s talking about …
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GDPR: The Precursor to More Data Regulation A growing number of marketers today see data as a product. Companies that …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
A crowded marketplace and busy lives are pushing user experience to the forefront with time-poor consumers, said Chris McHugh, CEO …
Social media platforms and content makers need to step up their game to rebuild trust with the public, said Mike …
Pioneering communications and creative forms will often encounter pushback, but that can be a sign that innovators are breaking new …
Websites have matured significantly since the early days to become a key part of delivering user experience, and each experience …