Are you looking for a new way to extend your brand’s reach? Twitter Spaces can give you access to a broad audience, with experts predicting that Twitter will have over 340 million users in 2024. Furthermore, you can strengthen your relationship with your follower base and gather personalized feedback to improve your services.
In this post, we’ll provide a brief overview of Twitter Spaces and how they work. Then we’ll highlight three key ways that you can benefit from hosting these virtual chats. Let’s get started!
What are Twitter Spaces (and How Do They Work)?
Twitter Spaces are virtual chat rooms where Twitter users can join and host live audio-only conversations. They come built-in to the service, and don’t require you to download any extra software.
Initially, only people with more than 600 followers could participate in Twitter Spaces. However, now anyone can create their own Space and publicly attend a room.
It’s simple to participate within a Space. You can find the Spaces icon in the navigation bar and see a list of active rooms that are broadcasting:
You can then join and listen as the broadcast is happening. A host or listener can also choose to share a link to their Space either by tweet or direct message, which you can click on to join.
A Space featuring a speaker or host who you follow will also appear highlighted in purple at the top of your timeline:
You should note that only Twitter users on iOS and Android mobile devices can start a Space. As the feature is still relatively new, people using web browsers can only listen within an already-established Space.
To begin your own Space, hold down the Compose button on your Home timeline, then select the Spaces option:
You can then name your Space, turn on your microphone, and begin your broadcast. Alternatively, you can schedule your chat for a specific time:
Once you have made your Space, you can choose up to two co-hosts and 10 speakers to help moderate your event. These people can be participants who are already attending your chat. You can also invite someone who isn’t already part of the discussion via direct message or tweet.
Are Twitter Spaces Worth Your Time? (3 Key Considerations)
Now you have an overview of what Twitter Spaces are. However, are they worth your time? Here are three key considerations to help you decide!
1. You Can Engage Your Existing Follower Base
Using Twitter Spaces can help you authentically engage with your fans and followers. If you have an established audience on Twitter, you can use this to your advantage by broadcasting to them instantly:
Using Spaces can also be helpful to reach audiences quickly, since Twitter pushes any live Space to the top of a follower’s mobile app. This position makes it more likely that your audience will notice your event.
Moreover, you can reach even more people since your followers can also choose to invite their networks. Using Twitter Spaces can provide more exposure and lead generation possibilities for your brand.
Twitter Spaces also put listeners in touch with a personal, human voice. They give you the chance to establish an authoritative position as a thought leader in your industry.
You can maximize your impact by carefully selecting relevant topics and expert speakers for your Spaces. You could even draw inspiration from your blog content and use those topics in your conversations.
Hosting events that are attractive to your target audience is one way to engage your community. They could range from teaching people a specific skill, discussing trending topics, or hosting valuable Q&A sessions with experts.
For instance, this “Photography critique” Space provides added value for professional and hobby photographers:
Hosted by professional photographers, listeners can actively take part in the discussion. They also gain knowledge from actionable critiques on photographs submitted through tweets.
Using Spaces could be worthwhile if you have an established follower base on Twitter. However, the format might not be worth your time if your brand doesn’t yet have a large following. You may first want to grow your social media audience to increase your reach.
2. You Can Host Live Events Easily
Another advantage of Twitter Spaces is that you can quickly and easily host live events. Moreover, using Ticketed Spaces can be a great way to earn more revenue. These are events that can be monetized with followers purchasing access.
Ticketed Spaces might take the form of informative workshops, conversations, or even meet-and-greets with celebrities and influencers:
Using Ticketed Spaces doesn’t have to cost you, either. There’s no need for extra equipment or specialist knowledge to engage. The Spaces are also accessible for your followers since they’re audio-only, and users can listen to them while doing other tasks.
Furthermore, providing regular and valuable content could help you gain new followers who are interested in your niche. This is particularly relevant due to the booming popularity of digital audio streaming.
We have previously discussed how you can host a successful virtual event. Key things you might want to consider are:
- Keeping a regular schedule to encourage repeat attendance
- Ensuring that your event isn’t too long
- Planning an organized, interactive format
- Inviting relevant speakers and experts
- Promoting your event through methods such as relevant hashtags
Having a marketing team that can handle live events is also essential to fully benefit from Twitter Spaces. This team will enable you to effectively design and moderate your event to keep it organized, even if something goes wrong during the broadcast.
3. Spaces Can Provide Instant Feedback
You can also use Twitter Spaces to announce new products and services. An event can drum up excitement around a new launch, and gauge how your audience receives it in real-time.
With Twitter Spaces, you can gather immediate feedback through two-way dialogue. Furthermore, you can boost audience interactivity with the emoji feedback feature:
This feature can encourage non-verbal feedback from people who don’t wish to participate via the microphone. This form of social listening can enable you to gauge audience interests and pain points. Consequently, you can use Spaces to fine-tune your future business decisions.
For instance, if you are a retail brand, you can host a customer service-related Space. This could help you manage your online reputation. A personal approach to customer interaction can reinforce user loyalty to your brand. Consumers may even see your business more favorably if you directly tackle any queries or complaints.
Twitter Spaces can help your brand engage with both new and existing audiences. You can strengthen your relationship with your followers and gain insights to improve your business. Moreover, hosting regular Spaces can position your brand as an authoritative voice in your field and attract new customers.
Do you have any questions about Twitter Spaces? Let us know in the comments below!
Image credit: Unsplash
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