We always get people asking us, I’ve seen somebody else on this platform or that platform, should we be there? The problem is that we don’t know how well their campaigns are going.
Kevin Dam is the CEO, Co-founder, and Director of Marketing and Product at Aemorph, a marketing and SEO agency blending creativity and research with a focus on brands, video production and web development and design across Asia and Australia.
Dam has more than a decade of experience as a digital marketing consultant and strategist. His expertise includes knowledge of the latest trends regarding no-code applications and how they can speed up internal automation. He draws inspiration from emerging technologies that help with marketing efforts, such as the expansion of blockchain and Web3.
In this episode of Velocitize Talks, Kevin Dam shares his insights on search, social platforms, target audience and relationship building.
One of Aemorph’s core strengths and expertise is SEO (search engine optimization). The agency takes a holistic approach to search by focusing on keywords and backlinks, site optimization and solid content creation. This approach leads to higher search rankings and results, better brand recognition and, for e-commerce clients, increased revenue.
In order to maximize search capabilities, Aemorph invests in website audits; technical SEO audits; keyword research; on-page and social optimization; custom copywriting; and link building.
I call SEO the eighth wonder of the world in marketing because it’s one of the only platforms that allows you to have that real compounding effect. You create that content that lives on your website. It doesn’t just roll off the feed in a matter of seconds.
As far as where to invest your marketing time and resources, Dam highly recommends investing in search. Backlinks, for example, play a significant role in SEO strategy and can help determine your search rankings. According to Dam, businesses should start building key relationships with other websites as well as other businesses in the same industry.
SEO is very similar to what happens in real life. If you have a business and you build good relationships with people then they will recommend you to their friends, their family, and other people, and that can be applied to the SEO space.
SEO and the Consumer Experience
SEO makes it easier for customers to discover your products; more traffic and brand recognition equals more sales. However, this can’t be achieved if your site lacks a smooth user experience, especially in terms of page speed, which can elevate search rankings. The importance of higher search rankings can’t be emphasized enough. According to Online Marketing Gurus, over 75% of clicks go to the top three results. And only 0.78% of Google searchers click on page 2.
Organic search can also be more cost effective than digital advertising, making up 30.5% of e-commerce traffic. Even something as basic as a unique meta description containing long-tail keywords can boost those numbers, as can interactivity and visual stability. Selecting just the right keyword or keyphrase is a critical step in creating relevance and establishing authority for your brand.
Know Your Audience, Know Your Platform
When it comes to connecting with your audience, there are a number of communications tools at your service, from email newsletters to SMS to social media platforms. And one platform does not fit all. For B2B clients, Dam recommends focusing on LinkedIn (depending on the age of your targeted audience). On the other hand, lifestyle brands are a better fit for Facebook, Instagram and TikTok.
Since social media is constantly changing, some businesses feel like they’re playing catch up. However, Tam tells his clients that if a particular platform is working well, stay with it. If it stops working well, you can either try to make it work for you or reinvest in something else.
Stick to what you know works. If it’s really not working anymore, you might want to think about another platform. The problem with social is that every time a new social platform pops up, you’re chasing a new algorithm.
No More Code?
No-code platforms allow you to connect different platforms together so information and data is not siloed as much as it used to be.
Dam has spent a significant amount of time exploring no-code development, which allows both programmers and non-programmers to create software using a graphical user interface instead of writing code. This enables a smoother workflow for automated marketing and sales software, from simple form builders to email automation. And although no-code is not necessarily new, it is constantly evolving.