Having poorly optimized product pages will likely attract less attention, discourage sales, and ultimately hurt your bottom line. Fortunately, there are a few simple things that you can do to make your products stand out.
In this article, we’ll discuss why it’s so important to optimize product pages in WooCommerce. Then, we’ll share some tips on how to do just that. Let’s jump in!
Why You Need to Optimize Your WooCommerce Product Pages
WooCommerce seamlessly integrates with WordPress, enabling you to build an online store directly into your website. You can sell products, coordinate shipping, calculate taxes, and more, with the push of a few buttons!
How effective your storefront is at attracting customers and converting those visits into sales will largely depend on the design of your product pages. In fact, a 2021 study by Salsify found that high-quality product pages were among the top factors that prompted shoppers to trust a brand.
Each aspect of your product page offers you an opportunity to show how your products can meet your customer’s needs. For example, you can list the key features and benefits in the product description section, and provide multiple photos of the same item from different angles.
This will enable customers to make more informed purchasing decisions. As a result, it can lead to an increase in sales and engagement.
4 Ways to Optimize Your WooCommerce Product Pages
Now, let’s look at a few ways you can optimize your WooCommerce product pages for conversions.
1. Implement Variation Swatches
For products that come in different color schemes, sizes, or other variations, implementing variation swatches cleans up the menu on your product page. It also makes it very easy for the customer to select the exact variant that they want:
Many WooCommerce themes will have this feature built-in. If yours doesn’t, you can download a dedicated plugin to implement variation swatches in your product pages.
For example, Variation Swatches for WooCommerce is a free plugin that enables you to add multiple colors and images for different products:
You’ll want to upload different photos of each variant. This way, shoppers can get an idea of what the item will look like in different colors.
Variation swatches can help drive additional sales by encouraging users to look at different versions of the same product. They can choose their favorite color or size, or double up on purchases if two or more colors catch their eye.
2. Add More High-Quality Photos
Having good photos of your products is paramount to converting a passing interest into a sale. If someone is interested enough to click on a product page, you’ll want to give them more information about the item, including additional photos.
Ideally, you’ll want to show your product from different angles. It’s also a good idea to include a close-up shot of the item:
Seeing the ports on a portable charger up close, the stitching or label on a piece of clothing, or even just the other side of a t-shirt can help answer any questions your potential customers may have about the product. This could prompt them to press the ‘Buy Now’ button.
Low-quality images were found to be the third most cited reason why customers choose not to buy a product. Therefore, every product should have clear images taken from multiple angles. This is especially important for items like jewelry, clothing, and artwork.
3. Display Product Reviews
According to research by Northwestern University, the purchase likelihood of a product with five reviews is 270% greater than the same product with no reviews. Therefore, another way to optimize your product pages in WooCommerce is to display ratings and reviews from happy customers.
To do this, navigate to WooCommerce > Settings and switch to the Products tab. Then, scroll down to the Reviews section, and tick the box for Enable product reviews:
You also have the option to enable star ratings and restrict reviews to only verified purchasers. Additionally, you might want to install a plugin to display more detailed reviews.
For example, Customer Reviews for WooCommerce offers additional functionality, including an integrated question-and-answer section that enables customers to ask and answer FAQs. It also lets shoppers add images to their reviews.
4. Use Relevant Keywords
Finally, you can optimize your WooCommerce product pages by adding relevant keywords to your metadata. This includes product titles, descriptions, and image alt text.
You can use a keyword planning tool to see what people are searching for in your specific niche. For example, Google Keyword Planner is a free tool that enables you to see the monthly search volume and competition level for each keyword:
You don’t have to stuff the keywords everywhere, but using a few sparingly where appropriate can help your content rank higher. This may lead to more traffic from search engines, and thus more sales.
Optimizing your WooCommerce product pages can be an effective way to boost sales and attract new clients. For example, you can implement variation swatches to give customers more options and display detailed product reviews to show them that you’re a reliable brand.
Do you have any questions about how to optimize a product page on WooCommerce? Let us know in the comments section below!
Photo by Fikret tozak