Marketing Lessons Learned from 2020 LuAnn GlowaczJanuary 6, 2021“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …
Slashed Martech Budgets Hold Hidden Potential LuAnn GlowaczDecember 4, 2020Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …
Happy Digital Stay-at-Home Thanksgiving! LuAnn GlowaczNovember 23, 2020Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …
I’m With the Brand: The New Journalism and Brand Marketing LuAnn GlowaczOctober 28, 2020Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about …
Nike’s Big Bounce Back: 5 Digital Lessons LuAnn GlowaczOctober 22, 2020This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …
Culture Shock: Critical 2020 AP Style Guide Changes LuAnn GlowaczSeptember 24, 2020A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …
How a Baby Panda Broke the Internet LuAnn GlowaczAugust 26, 2020Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, …
All the News That’s Fit to Post? Trusting News and Brand Journalists LuAnn GlowaczAugust 20, 2020Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also …
Clean Living: “Clean” Is Now a Co-Branded Promise LuAnn GlowaczAugust 5, 2020Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the …
Hamilton Blazes Digital Trails with Streaming Success LuAnn GlowaczJuly 13, 2020This article was updated in April 2022. Hamilton, Lin-Manuel Miranda’s groundbreaking Broadway production, missed its shot at the big screen, …
TikTok’s Open for Business (and Brands) LuAnn GlowaczJuly 2, 2020This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that …
The CrossFit Factor: When Your Brand Is (Irrevocably) Compromised LuAnn GlowaczJune 22, 2020Who could have guessed that a brand like CrossFit, the popular fitness regimen, would top the headlines earlier this month? …